By: Sorab Ghaswalla
Snackable content and its long-form counterpart have often been compared to fast food and a proper sit down meal. In debates past, some experts even dubbed snackable content as the “junk food of marketing”.
A re-cap: snackable content is bite-size pieces of content meant to tackle the pain point of shortening consumer attention spans. The aim is also to capture immediate business leads. Infographics, less than 30-sec videos, quotes, memes and GIFs are some examples.
For about 8 years now, content creators, marketers, SEO and assorted experts have been debating the promises and perils held out by these two forms of content. Content purists will have nothing to do with this “millennial creature” whose creators dare harbor the notion that a few words or a caricature are “good enough” to enthrall people.
Though part of the ecosystem, I’ve listened to the arguments by both sides from the sidelines without actually participating. That’s because I started off as a long-form writer in an era when there was no such word in a writer’s lexicon, and as such feel I am a compromised party.
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