By: Shira Stieglitz
In an age when verbal slag is normal and it isn’t uncommon to see messages with grammatical and spelling errors, it’s easy to assume that typos are a part of everyday life and, therefore, should be of no consequence to website copy. But we were curious: in an industry such as ours, that relies on compelling content to move visitors through the sales funnel, do good grammar and spelling matter?
To figure it out, we ran A/B tests on both Google ads and landing pages to learn if our content team is right, and typos do cause issues, or if our marketing team’s belief that typos don’t matter would reign supreme.
Let’s find out.
Post courtesy: websiteplanet.com