By: Sorab Ghaswalla
All of us know those days are long gone. Today, all forms of content need to be marketed. Vigorously. You need to tell people.
Only when you beat the drums does the message spread in the jungle (hopefully).My opening paragraph may not be entirely true. Marketing of content did exist even before the World Wide Web. But it was minuscule, and limited only to certain type of content.
Today, NO content will survive without marketing.
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