By: Sorab Ghaswalla
Times change, hairstyles change, even presidents change. So why not the role of a writer or copywriter?
For over two years now I`ve been following with a certain degree of interest the birth of a new breed of writers. The user experience or UX writer was born because of commerce`s sustained relationship with the WorldWideWeb.
Readers of this newsletter and others within the community who`ve never heard of the term may be excused for their ignorance. The market is still not clear whether this infant of the digital world will die before hitting prepubescence, or shall grow into an healthy adult.
A relatively new development, there is still tremendous confusion of who or what is a UX writer. Not to mention new JDs like UX copywriter that have been added to the mix.
My understanding of the UX writer profile based on my interactions with web designers, developers, content providers and my reading on the subject is this:
A UX writer is a content provider whose skills lie in writing copy to enhance user experience.
For all purposes, nobody expects a UX writer to hard peddle. So this person is not expected to write an ad or marketing copy. Let me put it this way - a UX writer has to handhold a visitor or prospect, and guide the person through the labyrinth of products or services or solutions up on offer, explaining each in a short yet succinct manner. All this without allowing the visitor to lose interest. Yes, no doubt, it`s skillful writing.
The target audience here is the visitor to your Site or app, or someone reading a product description on Amazon, or even in a product email catalog.
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