By: Sorab Ghaswalla
Whenever I read claims by friends, clients or colleagues about high traffic to their sites or some such, I am tempted to ask - you sure it`s all human?
Industry surveys show that anywhere between 29% and 52% of all web traffic is bot; read not human. Extrapolated, it means of your 500 web visitors daily, a minimum of 145 and 250 are computer programs. What?!!!
Serious publishers, SEO specialists and content marketers are aware of this menace but it is the average Joe - the food blogger, the digital artist, the travel writer - who’ve never heard of bots, or are dimly aware of them. Those who are, do not know how to tackle them.
Traffic is one aspect. Bots (and here, I refer to only the malicious or bad ones) also cause serious monetary loss when they are used to perpetuate ad click frauds, and even used for money laundering purposes.
Click here to read the rest.