Bots Are Devouring Your Content

By: Sorab Ghaswalla

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Whenever I read claims by friends, clients or colleagues about high traffic to their sites or some such, I am tempted to ask - you sure it`s all human?

Industry surveys show that anywhere between 29% and 52% of all web traffic is bot; read not human. Extrapolated, it means of your 500 web visitors daily, a minimum of 145 and 250 are computer programs. What?!!!

Serious publishers, SEO specialists and content marketers are aware of this menace but it is the average Joe - the food blogger, the digital artist, the travel writer - who’ve never heard of bots, or are dimly aware of them. Those who are, do not know how to tackle them.

Traffic is one aspect. Bots (and here, I refer to only the malicious or bad ones) also cause serious monetary loss when they are used to perpetuate ad click frauds, and even used for money laundering purposes.

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