By: Sorab Ghaswalla
This newsletter is stationed at the crossroads of content, technology and marketing. By now, seven months into its launch, it must have become abundantly clear to subscribers that:
(a) content is not what it used to be even 10 years ago
(b) technology has come to play a major role in the creation, distribution and measurement of content.
Content has come to mean many things in the world we live in. This generic word covers many forms and formats. From text to visuals, from marketing to advertising to data. Everything’s about content now.
Today, the word (digital) technology is associated with many business activities such as advertising, marketing and sales. So there’s MarTech, AdTech, and even SalesTech.
The obvious definition of these terms….. when the activities of marketing, sales or advertising get coupled with technology in their planning and execution.
So why not content? There’s no phrase called ‘ConTech’ yet, which is surprising. So this newsletter, ‘All About Content’ and its author take the lead in coining it. Over the coming months, subscribers will find it being used often, here and across various channels like social media.
Which may damn me to content hell by the purists. But let’s face it, one can no longer turn a blind eye to what’s happening around us; content and technology are soulmates today.
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