New Age Content Services LLP
  • Home
  • Specialized Services
  • Consultancy
  • Digital/Online World Services
  • Who Can Benefit
  • Newsletter Offerings
  • Sites We Own
  • ebook Specialist
  • About Us
  • Contact Us
  • Client List
  • Weebly Designer Platform Partner
  • HootSuite Solution Partner
  • Blog
  • About cookies
  • Terms & Conditions
  • Privacy Policy

Our Blog

Crank Up Your Content

7/14/2019

0 Comments

 

By: Sorab Ghaswalla

Picture
In last week`s newsletter, I had talked of the difference between people`s attention spans and their interest. For some unfathomable reason, marketers and content providers have started substituting one for the other. There`s a difference, people.

Today, because of content explosion, a reader/prospect/lead/customer`s attention is a commodity everyone`s vying for. After all, we live in a customer-centric world.

It`s like fishing in this gigantic pond with fellow anglers (read, competing marketers). Your bait (content) must tempt the fish (prospect) to get hooked (attention).

There`s an old advertising maxim - sell the sizzle, not the steak. I have a slightly different take on that.

Sell the sizzle AND the steak.

The steak (your product or service) has to be of a certain standard to ensure repeat buys. Think of it, how many times has a great piece of content grabbed your attention only for the product to turn out to be a damp squib? Preview was better than the movie?

The market today punishes those who use content to prop up an otherwise poor product.

But I am getting away….this newsletter is not about product but about content.

So, let`s start off by assuming you have your piece of content, whatever that may be - a blog post, a direct mailer, newsletter. But content does not speak for itself. That`s why it needs some razzle-dazzle. Your content itself needs packaging…..and marketing. That`s right. To peddle a product, you need to market your content.

Click here to read the rest. 
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    December 2020
    November 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    October 2018
    November 2017
    August 2017
    June 2017
    March 2017
    February 2017
    January 2017

    Categories

    All
    Advertising
    Content
    Content Marketing
    Content Tools
    Seo
    Social Media Marketing
    Wordpress

    RSS Feed

Powered by Create your own unique website with customizable templates.
Photos used under Creative Commons from pburka, Sebastiaan ter Burg
  • Home
  • Specialized Services
  • Consultancy
  • Digital/Online World Services
  • Who Can Benefit
  • Newsletter Offerings
  • Sites We Own
  • ebook Specialist
  • About Us
  • Contact Us
  • Client List
  • Weebly Designer Platform Partner
  • HootSuite Solution Partner
  • Blog
  • About cookies
  • Terms & Conditions
  • Privacy Policy