By: Sorab Ghaswalla
As the world of content moves inexorably towards “ moving images” from plain text and still photographs, the video space has started to get crowded, much of it because of the mobile camera.
So how do you make your video content stand out? Drones, of course. Drone footage is surfacing more than ever not only on YouTube but also TikTok, Instagram, Snapchat, even Pinterest. Such footage is also in use by news outfits. Influencers in certain fields like travel, real estate and technology are using it to get their fans hooked with their “over-the-top” videos.
Aerial photography adds a new dimension hitherto seen only in music videos, ad films and documentaries shot by professionals using copters, hot air balloons and assorted flying objects. They used to cost a mini-fortune to make. Now, for as little as $100 you can buy a drone, attach a video cam to it, get a 15-20 hour professional drone pilot’s license (though not mandatory), or hire a drone operator instead, and you are good to go. The outcome wows your audience, and gets you more followers, and leads. Technology is such a great leveler.
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