By: Sorab Ghaswalla
All content, be it blog posts, social media messages, videos, news reports, especially news reports, has a shelf life. If not “consumed” within a certain period, it loses its value. When that happens, it goes off the hypothetical shelf. But does it expire? I don't think so.
I am trying to make a distinction here between shelf life and expiry date. Yes, content does not deteriorate ever. Unlike the elements in the periodic table it may not have a half-life, but it loses relevance vis-à-vis a target audience at a certain point in its lifecycle. So time does play a very important role.
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