Your website’s load time affects traffic, page views and most importantly conversion rates. A few seconds delay in load times for example can decrease your conversion rates by as much as 20%.
It’s not only your clients who judge your website’s speed. Google also recently announced that just like desktop searches, page speed would now be a ranking factor for mobile searches.
With so much at stake, here are some steps you can take to increase website speed.
Use the resources available to evaluate your page’s performance.
Chrome User Experience Report (CrUX), Lighthouse and Page Speed Insights are just some of the many tools Google offers to help you evaluate/optimize your page speed.
Improve your server’s response time.
This is often one of the first problem areas that is easy to measure and address. As a rule of thumb if your time to first byte, the amount of time a browser has to wait before getting its first byte of data from the server, is over 200ms there is room for improvement.
This is especially important if you are using a templated website builder like Wordpress. Make sure only the necessary data is delivered to your visitors. Plugins like WP Rocket make this task fairly easy. Related content: See here for 5 well-known Wordpress plugins.
Enable your browser caching.
This is especially important for your returning visitors. Once they visit your site the elements are stored on their temporary storage so that next time they visit they don’t have to send another HTTP request to your server.
Optimize your images.
This is one of the most important steps you can take to decrease your page’s load time. Experiment with your images to have them load up at a smaller while maintaining quality.