Lists as content - still popular?

By: Sorab Ghaswalla

I am about to reveal to you the 5 ways you could get rich online, and 10 ways of getting a date.

So would you read these articles? Admit it, you would take a peak, right?

Lists. We all have them in our day-to-day lives. To-do lists are right at the top. Content in the form of lists caught on from the early stage of the world wide web. People loved listicles, a combination of content and a list. So did some writers.

As a form of content, they are easy to write, easy to read, easy on the eye, and have great recall factor. Marketers just love them, and have used listicles as a lead hook - emotional, largely - for years now. I, too, have been advised occasionally by fellow marketers or a client’s business development manager to bang out a listicle. “Great for SEO, mate. A headline that says, “5 best diet apps in the world” will always get more people to click on it”.

Once listicles were a rage. Today, there's a v-2 version even - the listicle video. We had listicles on almost every subject under the sun; websites dedicated solely to the publication of listicles; listicle curating platforms, even.

So are they still very popular? There’s no definite answer to that, nor any scientific study that can point us in either direction. It’s still largely which side are you on - the pro or the anti.

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