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Marketing on a Shoestring: Low-Cost Strategies for Tech Startups


We all wish we had unlimited budgets for marketing, but the reality is otherwise, right? While marketing is a must for any business, for tech startups and SMBs with limited budgets, it can be a real challenge. So what are some of the low-cost marketing tactics for tech cos?

Marketing is a must to help your business stand out in a crowded market to attract the attention of potential customers. But don’t despair if you do not have the marketing bucks. Fortunately, there are a variety of low-cost marketing tactics that can help startups get noticed and build their brand. We at New Age Content Services LLP specialize in setting up a roadmap and helping you deploy cost-effective campaigns.

Low-Cost Marketing Tactics For Tech Cos

Content marketing is a viable, low-cost marketing option for cash-strapped tech startups. It involves creating and sharing valuable, informative content with the aim of attracting and retaining a specific audience. When you provide information of some value that can solve a problem for your target audience, it establishes your tech company as a thought leader in your industry. Not only that, it also builds trust with your potential customers.

How To Go About With Content Marketing

To get on with content marketing, you can start by blogging on your website and publish articles that give value to your target audience. Progress to creating videos, infographics, and other types of content that are easily shareable on social media platforms like LinkedIn, Twitter, and Facebook. By regularly producing high-quality content that resonates with your target audience, you can build a following and generate leads for your startup.

Social Media Advertising In Another Option

If you do not have the budget for a Google PPC campaign, a slightly cheaper low-cost marketing tactic for tech startups is social media advertising. Social media platforms like Facebook, Twitter, and LinkedIn offer a variety of advertising options that are affordable and effective. By targeting your ads to a specific audience based on demographics, interests, and behaviors, you can reach potential customers who are most likely to be interested in your product or service.

To get the most out of your social media advertising, you need to create compelling ads that grab attention and clearly communicate the benefits of your product or service. You should also experiment with different targeting options and ad formats to see what works best for your startup.

Don’t Forget The Good Old Email

Yes, despite the content explosion, email marketing remains a low-cost marketing option you can exploit as a tech startup. By building an email list of subscribers who have opted in to receive your communications, you can reach potential customers directly in their inboxes. Use email marketing to promote your blog posts, share newsletters, industry news, and updates, and offer exclusive discounts or promotions to your subscribers.

But how do you build your email list? You can offer what are called “lead magnets”, like a free ebook, whitepaper, or webinar, in exchange for a visitor’s email address. You can also include opt-in forms on your website and blog, and promote your email list on social media platforms.

In addition to these low-cost marketing tactics, there are several other strategies that can help tech startups get noticed and build their brand. One of them, for example, is online communities and forums where your target audience hangs out. Get in there to engage in conversations and share your expertise. You can also collaborate with other startups and industry influencers to expand your reach and build relationships.

Ultimately, the key to successful low-cost marketing for tech startups is to focus on providing value to your target audience. By creating high-quality content, targeting your advertising, building your email list, and engaging with your audience, you can establish your startup as a trusted source of information and build relationships with potential customers. With persistence and a bit of creativity, even tech startups with limited budgets can succeed in a crowded market.

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