By: Sorab Ghaswalla
Heard of the ‘Infinite Monkey Theorem’? It states that a monkey pounding randomly on the keys of a typewriter for an infinite amount of time will “almost surely” type any great work of literature, like the complete works of William Shakespeare, for example. The monkey can be replaced by an abstract device that produces random sequence of letters, too. But that`s beside the point. Obviously, buyers can`t afford to wait so long to get their content delivered.
You need to employ a human, then, old chap, to get your content done. Neither peanuts nor bananas shall satiate this fella. He has to paid in either dollars, pounds, euros, rupees, or whatever currency he fancies. In accounting terms, he represents a cost for a service provided. So, you, the content receiver, surely would not want the exercise to end as a bad debt expense, right? Financially or otherwise. More often than not though, it does end up on that side of the page. The reason - T&Cs, but mostly poor payment to the provider.
What`s the first thing that suffers when that happens? The quality of the work. Even average copy is not good enough these days to hit the mark, so beware.
Poor payment = dissatisfaction = poor output.
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