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Tech Startups: Why Content Marketing Is A Cost-effective Option To Traditional PR


Content marketing for tech startups

๐Ÿš€ Tech startups: are you struggling with traditional PR and paid advertising? Are you running out of money to fund the same? ๐Ÿค” Don’t worry, there’s a more effective and cost-efficient strategy for you: content marketing! ๐Ÿ’ก

Gone are the days when press releases were the go-to solution for getting traction. Instead, try content marketing and developing a guest blog strategy to get coverage on top tech blogs.

๐ŸŒ By creating informative articles that cater to their target audience, you can raise your business profile visibility and generate high-quality backlinks. Plus, thought leadership content can lead to media publications and event planners taking note, offering interviews and speaking opportunities. ๐ŸŽค

Help A Reporter Out Should Be Part Of Your Marketing

Help A Reporter Out (HARO) is a free online service that connects journalists with sources for their stories. As a marketing tactic, HARO can be an effective way to increase your brand exposure and establish your tech business as an authority. By responding to journalist queries with informative and insightful comments, you can secure media coverage for your brand and earn valuable backlinks to your website.

To get started with HARO, sign up as a source and start receiving daily emails with journalist queries related to your industry. When you see a query that you can provide valuable insights on, respond with a clear and concise comment that showcases your expertise. If the journalist likes your response, they may use it in their story and credit your brand with a link back to your website.

HARO can be a great way to generate media coverage and increase your website’s authority, but it requires a consistent effort to monitor and respond to relevant queries. It’s also important to provide insightful and relevant comments to stand out among the many other responses that journalists receive. With a strategic approach and a commitment to quality responses, HARO can be a powerful marketing tactic for tech businesses.

Now, let’s talk about inbound marketing. Is it really more affordable than paid advertising on Google or Facebook? ๐Ÿค‘ The answer is YES! Paid advertising can result in costs exceeding $40 per click, with no guarantee of conversion. Keyword advertising isn’t self-sustaining either โ€“ you need to keep investing to stay at the top of search results. ๐Ÿ“‰

On the other hand, investing in high-quality, unique, and insightful SEO-optimized content can organically build your business. ๐ŸŒฑ Over time, your site will rank higher in online search results without you paying for advertising. Plus, when credible sites link to your content as a resource, you’ll attract even more interest.

So, what are you waiting for? It’s time to shift your focus from traditional PR and paid advertising to content marketing for tech startups! ๐Ÿ† Let us know your thoughts and experiences in the comments below. ๐Ÿ‘‡

At New Age Content Services, we provide the right kind of content for tech startups that will resonate with the right type of target audience. Hurry, get in touch with our experts. Now.

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