By: Sorab Ghaswalla
There was a time when writers would write, painters paint, and film makers would make films. They would then leave it to their fans, followers, readers or similar interested parties, and in some cases their advertising departments, to spread the word about their work of love.
All of us know those days are long gone. Today, all forms of content need to be marketed. Vigorously. You need to tell people.
Only when you beat the drums does the message spread in the jungle (hopefully).My opening paragraph may not be entirely true. Marketing of content did exist even before the World Wide Web. But it was minuscule, and limited only to certain type of content.
Today, NO content will survive without marketing.
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