By: Sorab Ghaswalla
Content should not be a math problem. It should not be about percentages. It must never be about a special word or options. But today`s content world is getting to be all of that, and then some.
Algorithm-filled computer programs are in the process of compartmentalizing the world. Content cannot escape. That`s how statistics got connected to writing. But we are all too aware of the fact that there can seldom be a direct connect between the Arts and the Sciences.
A search engine is the new sommelier of the content word. The greed to get your piece of work be “discovered” and “surfaced” by Web search engines so that the “maximum” number of humans read it has started to negatively affect content and content providers. Content providers, not all but a bunch, are writing for machines. Commerce and not calling is forcing them to. But conscious avarice comes with a price tag always.
What this lot fails to grasp is that the machine is only a facilitator. Algorithm-filled computer programs are not the real audience. Like the wine taster, the bot`s only job is to match values - pair a piece of work to the correct set of readers. At the end, it is humans who read your content, analyze it, and conclude.
Content providers and content clients, here`s the thing - there`s no such thing as SEO writing, or writing for SEO. There’s nothing called an SEO writer, too, so don`t go looking for one.
SEO is not content, it is about content.
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