By: Asli Tolon
One of the main pillars of online marketing is ad management and AdEspresso is the tool to get your business noticed by helping you create ad campaigns for Facebook, Instagram and by connecting your Google account Google Ads. AdEspresso is beginner friendly so even of you don’t know much about ad management, you can educate yourself with resources available.
100% free this tool gives you a snapshot of how well your page is doing by rating it from 0 to 100. Needless to say the higher the score the better.
AgoraPulse is a social management tool that lets you schedule your posts and keep track of your engagements a metric that measure the ‘love’ people have for your brand through internal algorithms. You can also keep track of keywords to ‘listen’ to the chatter about your brand.
Shopify is where you would convert your efforts to market your business into cash. As the name implies its the shop section of Facebook where you can list your products for free.
As engagement continues to be the social trend to watch for in 2019, Facebook Insights provides a list of information relevant to marketers such as average engagement, reach and the types of content that receives the most engagement.
Facebook Insights also gives you an opportunity to manage your video content as it analyzes where people drop off and average view duration.
Animoto & Canva
As people respond to visuals better than any written text, using these two tools will help you create images and videos for your advertising campaigns.