What is content marketing?

Content Marketing Institute

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Enter content marketing.

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

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