When content becomes math

By: Sorab Ghaswalla

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I used to be a pure content provider once. Now I am a half-baked coder, marketer, amateur data analyst, too. The list of “additional skills” keeps increasing.
It`s not enough to be a creative person anymore (anything that you create is a creative process). You need to peddle your work. After doing that, you then need to know whether you are getting your RoI (for those who still don`t know what the acronym stands for, I suggest go figure before proceeding with the rest of this newsletter).

I have made the transition but I know many are struggling still. Some write in to me, expressing frustration. For them I have only this advice - do it or perish.

The Millennials are “cool with it”, Gen X is learning to cope with it, while the Baby Boomers are too far gone to figure it out.

Creativity does not speak for itself anymore. It needs marketing, math, statistics and analysis for propagation.

The World Wide Web offers a free, easy pipeline to showcase your labor of love in front of the world. But that`s what every genuinely gifted (and fraudulent) creative person, too, is involved with. Which means the creative space you are in is over-crowded, be it writing, painting, photography, short video-films, feature films….

This newsletter itself can serve as an example of the point that I am making here.

It`s no longer enough for me to merely bang out this weekly edition. I cannot afford to relax once I am done.
 
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