By: Sorab Ghaswalla
It`s the final onslaught now; from taking over doing manual work, algorithms have started moving in everywhere, including content. So far, it`s limited to content management, but will the machines eventually start to think and generate content on their own?
I decided on this topic - “AI in content” - for this edition of my newsletter after reading a news report about an AI company called ‘RADAR’, an acronym for Reporters and Data and Robots.
Let me get the ‘About Us’ out of the way first. RADAR is an automated news service set up by one of United Kingdom`s oldest news gathering service for the provincial papers, Press Association and Urbs Media. The latter is a “new form” journalism outfit that relies on open source data and automation for news reporting.
It`s an interesting marriage, this. Last year, RADAR had kicked off its 2nd phase of experimentation with the launch of a website, allowing regional and local news outfits in the UK to access news reports written jointly by humans and machines.
The report that I got interested in in the Financial Times spoke of how “robo-reporters” of RADAR had written the front page news of the day, “clearly underlining the role for AI and automation in journalism.”
A former “old-world” journalist myself who has been the architect of many a front page story, I am interested in developments on this front. As one who likes to brand himself as a “born again content provider”, “digital nomad”, “ Internet consultant” or '“in-bound marketer”, depending on which hat I am wearing on a given day, it has become obvious to me that people of my ilk can no longer turn a blind eye to the advent of AI.
Over the years, as a tech writer, I have kept tabs on the insertion, then, the progress of AI in content. Not only the big news outfits but even the smaller ones have started dabbling in introducing AI in content. What`s more, even digital marketers and advertisers have signed up.
“The automation of content’, though a misnomer, is here to stay. In newsrooms, it started with sports reports such as horse racing, and business developments like the daily stock market index movement.
The Associated Press and Fox News have been using robo-reporting for some years now.
Here's the rest of the post.